Free Audit · 5 min

For Personal Injury Firms · US Only

§ 01 — The Question

Is ChatGPT
recommending
your firm —
or your competitor's?

AI is choosing
lawyers now.
Find out if you're one of them.

We ask ChatGPT, Claude, and Perplexity the exact questions your future clients are asking right now. You see who gets recommended — and who doesn't.

AI Visibility Audit

Morrison & Wells, LLP

Report

#AUD-04217

Visibility Score ↓ Low

23 / 100

050100

ChatGPT2 / 30

Claude5 / 30

Perplexity9 / 30

Top firms AI is recommending

01 Henderson Trial Law 87

02 Patel & Associates 81

03 Greenberg Injury Group 74

11 Your Firm ← not in answer 23

Page 1 of 14 lawradar.ai

↑ Sample report. Yours will use your firm's real data.

§ 02 — The Shift

Your next client
isn't on Google. They're asking AI.

3↳

names. That's the average number of law firms ChatGPT will recommend when asked. The other 47 results on Google never make it into the answer.

OBSERVED ACROSS 30+ US MARKETS

0↘

clicks. AI assistants increasingly answer in-place — users don't visit firm websites before calling.

NIELSEN NORMAN GROUP, 2025

~24h

the window in which AI recommendations can shift. A firm that wasn't mentioned yesterday may be mentioned today — and vice versa.

LAWRADAR INTERNAL TESTING

§ 03 — The Method

Three steps. Five minutes. No call required.

01 30 sec

You give us your firm URL.

One field. No signup. No credit card. Takes thirty seconds.

02 ~5 min

We ask AI thirty real questions.

Things like "best personal injury lawyer in [your city]" across ChatGPT, Claude, and Perplexity. We log every answer.

03 Delivered

You get a PDF that names names.

Where you appear. Where your competitors appear instead. And the twelve specific places you need to be cited to fix it.

§ 04 — The Prompts

30 prompts total · 3 engines

The exact questions we send the AI.

Prompt 01 — ChatGPT

"best personal injury lawyer in [city]"

Prompt 02 — Claude

"who should I call after a truck accident in [city]"

Prompt 03 — Perplexity

"top-rated car accident attorney near me"

Prompt 04 — ChatGPT

"best wrongful death law firm in [state]"

Prompt 05 — Claude

"I was hit by a drunk driver in [city] — who do I call"

Prompt 06 — Perplexity

"lawyer for slip and fall accident [city]"

We localize every prompt to your city and state. The full audit runs 30 variations across ChatGPT, Claude, and Perplexity.

§ 05 — The Deliverable

What you'll see inside your free audit.

01.

Your AI Visibility Score (0–100).

A single number across ChatGPT, Claude, and Perplexity. Track it monthly. Watch it climb.

68

↑ +12 vs last month

RISING

02.

The exact firms AI is recommending in your city.

Ranked by visibility share. With names. Yes, you'll recognize them.

01Henderson Trial Law87

02Patel & Associates81

03Greenberg Injury Grp.74

04Klein Law Partners61

05Owens & Doyle52

03.

The citation sources commonly referenced for firms AI recommends.

Avvo, Justia, local news, bar association listings — the pages AI engines pull from when answering questions about lawyers in your market.

SOURCES CITED · TOP 6

avvo.com28%

justia.com19%

superlawyers.com14%

local news (3 outlets)11%

state bar listing9%

nolo.com7%

We check these citation sources

Avvo · Justia · Super Lawyers · FindLaw · Martindale-Hubbell · Nolo · Lawyers.com · State Bar · Google Business · Avvo · Justia · Super Lawyers · FindLaw · Martindale-Hubbell · Nolo · Lawyers.com · State Bar · Google Business ·

§ 06 — The Stakes

2-min read

SEO got you to page one.
AEO gets you into the answer.

Then

A client typed her injury into Google. She got ten blue links. She read the first three. She called whichever firm sounded most competent. You had a fighting chance — if your site was on page one, you were in the consideration set.

Now

She asks ChatGPT. It returns three names. She calls the first one. The other seven firms that would have been "on page one" — including, possibly, yours — never enter her awareness. She doesn't even know you exist.

If you're not in the three names the AI gives back, you're not losing a click. You're losing the lead entirely.

§ 07 — The Audience

Built for plaintiff attorneys.

01

Personal injury firms

General PI practice, 2–10 attorneys.

02

Car accident lawyers

Auto, motorcycle, rideshare.

03

Truck accident firms

Commercial vehicle, 18-wheeler.

04

Wrongful death attorneys

Survivor and estate claims.

05

Plaintiff litigation firms

Catastrophic injury, medical malpractice.

Not a PI firm? The audit still works — but our methodology is calibrated for plaintiff practice.

§ 08 — The Questions

What lawyers ask before they hit submit.

Q.01 Does this improve my Google rankings?

No. LawRadar measures something different: whether AI engines mention your firm when potential clients ask them for legal recommendations. Google SEO and AI visibility are related but not the same problem.

Q.02 Which AI engines do you track?

ChatGPT, Claude, and Perplexity today. Gemini and others as they grow in legal-search usage. We add engines, never remove them — your historical data stays consistent.

Q.03 How accurate are the results?

We run 30 localized prompts per audit, multiple times, across three engines. Single AI responses are noisy. Patterns across runs are reliable. We report patterns.

Q.04 Is this the same as SEO?

No. SEO is about Google's blue links. AEO — Answer Engine Optimization — is about whether AI engines name you in their answers. SEO can be strong while AEO is invisible, and vice versa. Most firms haven't measured this yet.

Q.05 What do I do with the report?

The audit shows where you stand. What you do is your call — talk to your marketing team, your SEO agency, or us. We offer monthly tracking starting after the free audit, but there's no obligation. Many firms use the free audit alone as a benchmark.

§ 09 — Your move

Find out where
you stand today.

Your competitor already knows. They've been watching this since 2024.

Is ChatGPT recommending your firm — or your competitor's?

AI is choosing lawyers now. Find out if you're one of them.

Your next client isn't on Google. They're asking AI.